> The role of the audience is central in another context: MP3. MP3's explosive growth is fueled by the appeal of free stuff, of course, but at a more basic level it is fueled by musicians' fervent desire to circumvent record companies and their onerous contracts. Record companies do roughly three things: production, distribution, and promotion. Production can already be bought by the yard, and MP3 promises a new distribution system. That leaves the most complicated of a record company's functions, promoting records. [...] In order to circumvent record companies completely, it follows that bands must learn to use the Internet to promote themselves -- that is, to build an audience.
Interesting and prescient. A good reminder that the "copyright wars" are three-sided. The record companies like to pretend that they're protecting the musicians from the public, but who's protecting the musicians from the labels?
The article talks about private, public, and commercial voices as if they're discrete things, but it seems more like a spectrum to me. For instance, my zine is ostensibly commercial (compellingsciencefiction.com) but I have specific goals about the kinds of stories I want to get people reading, which limits my audience pretty drastically. I think in most true commercial ventures businesses adapt their products to find a market (which makes money) rather than try to adapt the market to their product (which is harder and makes much less money). This is just one example of a point on the spectrum of private-to-commercial.
Ah totally forgot that this wasn't reddit, and that there is no way for you to PM me. Drop me an e-mail at rijoja@yahoo.com and we'll take it from there!
> The role of the audience is central in another context: MP3. MP3's explosive growth is fueled by the appeal of free stuff, of course, but at a more basic level it is fueled by musicians' fervent desire to circumvent record companies and their onerous contracts. Record companies do roughly three things: production, distribution, and promotion. Production can already be bought by the yard, and MP3 promises a new distribution system. That leaves the most complicated of a record company's functions, promoting records. [...] In order to circumvent record companies completely, it follows that bands must learn to use the Internet to promote themselves -- that is, to build an audience.
Interesting and prescient. A good reminder that the "copyright wars" are three-sided. The record companies like to pretend that they're protecting the musicians from the public, but who's protecting the musicians from the labels?
Google Cache: http://webcache.googleusercontent.com/search?q=cache:xut4LgT...
The article talks about private, public, and commercial voices as if they're discrete things, but it seems more like a spectrum to me. For instance, my zine is ostensibly commercial (compellingsciencefiction.com) but I have specific goals about the kinds of stories I want to get people reading, which limits my audience pretty drastically. I think in most true commercial ventures businesses adapt their products to find a market (which makes money) rather than try to adapt the market to their product (which is harder and makes much less money). This is just one example of a point on the spectrum of private-to-commercial.
I have some experimental ideas of a not so serious underground zine format. Please contact me if you are interested.
I’m interested. Whether I’d be able to contribute depends on subject matter. But I’m always looking for an excuse to write!
Also, I'm not seeing any contact info in your profile. How should I contact you?
Ah totally forgot that this wasn't reddit, and that there is no way for you to PM me. Drop me an e-mail at rijoja@yahoo.com and we'll take it from there!
interested, but no contact info.